Maverix Limited
About Maverix

Built by operators, not academics.

Maverix was not designed in a classroom. It was built by people who have started, led and grown businesses of their own, and turned what actually works into a system anyone can run.

Why we exist

Most businesses could be performing better.Most leaders could be leading better.

Not for lack of effort. For lack of the complete picture.

Business leaders learn on the job, in fragments. Almost nobody is ever taught, end to end, how a business actually works. That gap caps profit, stalls growth and drains confidence, in businesses of every size and in every market.

We exist to close it.

Our vision

To build one of the world's most practical and relevant business improvement systems for established business leaders and their leadership groups.

Our mission

To help leaders think differently, with more clarity and more confidence. Then to take that thinking and work on the business, so it delivers the profit, cash and growth that fulfils what they actually want.

Our promise

Profit. Growth. Confidence. Everything we build, teach and coach serves those three words.

Our story

Twenty-five years of finding out what actually works.

2000 to 2017

Years of leading businesses and mentoring leaders. Our founders worked out what genuinely drives business success, and turned those lessons into practical frameworks.

2017 to 2022

The frameworks became an in-person business leadership journey in Zimbabwe. 232 leaders came through it over five years.

2022

Maverix Limited was established in Mauritius and the journey went online, starting with 29 candidates from three countries.

2025

Everything we had learned became The Maverix System, delivered one to one and to leadership teams.

2026

More than 400 business leaders across 14 countries. Endorsed and accredited by the CPD Standards Office, with representation in the DRC, Rwanda, Qatar, Botswana, Gabon and Dubai.

Our founders

Three people who have done it themselves.

Jeremy Brooke

Jeremy Brooke

Co-founder

A respected business veteran who has started and led many businesses, and worked with hundreds of leaders across a career of more than forty years.

Sally Palmer

Sally Palmer

Co-founder

A business coach and trainer who has spent the last twenty years working directly with business leaders.

Brendan Palmer

Brendan Palmer

Co-founder

A business leadership coach and trainer who has worked with countless businesses over the past twenty years.

Who you work with

The person who signs off your work can tell when it is not good enough.

Coaching is not an add-on to the Maverix System. It is how the System works. Fifteen sessions across the year, one at the end of every milestone, plus three in reserve.

That only counts for something if the person across the table can see what you cannot. Every Maverix coach has built and grown businesses of their own, and can tell the difference between a number that is real and one that is hoped for.

Sally Palmer

Sally Palmer

Brendan Palmer

Brendan Palmer

Anton Visagie

Anton Visagie

Nezaam Harris

Nezaam Harris

Kevin Parson

Kevin Parson

Alice

Alice

The team

The people who keep it running.

Behind every coach is a team handling onboarding, your platform access, your workbooks and the chapters that keep Maverix close to leaders on the ground.

Chelsea Taylor

Chelsea Taylor

Operations & Client Success

Matthew Rockhill

Matthew Rockhill

Marketing & Growth

Nana Essie Essel

Nana Essie Essel

Internal Projects & Process

Agatha Yowela

Agatha Yowela

Chapter Head, Zambia

William Kallaghe

William Kallaghe

Chapter Head, Tanzania

In the media

Conversations about how leaders actually lead.

Our founders are regularly asked to talk about leadership, profit and what really holds businesses back. Listen to a few.

The Morning Show with Dave Charles

Radio Life & Style

Sally Palmer - Leadership Coach and Strategist for Maverix

The Morning Show with Dave Charles

The Honest Truth

Smile FM

Do African Business Leaders Need To Rethink How They Lead?

The Honest Truth

Fresh Breakfast with DJ Fresh

938

Business Jumpstart with Sally Palmer

Fresh Breakfast with DJ Fresh

Start here

Talk to us before you decide anything.

A Business Diagnostic is a confidential conversation of up to two hours. No pitch. If this is not right for you, or not right yet, we will tell you.