Everything a business is, in the order it needs to be built.
Each cornerstone produces something the next one needs. Work them out of order and the pieces do not fit.
Ambition
The primary driver of everything else. Clarity on what you want personally, and what the business exists to deliver for you. Most leaders have never written this down.
Models
The financial frameworks that set the limits of what is possible. How your business actually makes profit, generates cash and builds balance sheet value.
Strategy
The route from where you are to the model you just built. Direction, priorities, and the small number of things that genuinely matter.
Structure
Functions, accountability and execution discipline. Who owns which number, and what happens when it moves.
People
The energy that makes the structure work. Leadership, culture, and getting the right behaviour without standing over people.
Tools
The instruments that create advantage. Brand, funding, investment decisions and the practical frameworks that let you compete.
Growth
When, where and how to grow, and what the business is worth. The point all six previous cornerstones were building toward.
Seven steps, repeated twelve times.
Every milestone runs the same way. Two to four weeks each.
Learn
Watch the lessons, read the material, pass the quizzes.
Work
Complete the workbook activities. Think it through and write it down.
Implement
Take it into the business. Around two hours a week of real work.
Build
Produce the deliverable from the template. Worked examples show you what finished looks like.
Submit
Upload it for your coach to review before you meet.
Coach
Up to two hours. Review, challenge, agree the actions.
Sign off
Your coach signs the milestone. The next one opens.
You cannot progress until the deliverables are submitted, the coaching session has happened, and your coach has signed off.
Four stages.Twelve milestones.Around eleven months.
Each stage ends with a leeway block. That is deliberate space to catch up and to let the work land in the business before the next stage starts.
Start with you. What you want, what the business is for, and how you lead.
Personal Ambition and People Types
Your personal ambition, written down and quantified.
Business Ambition
A business ambition your shareholders have agreed and signed.
Leadership Philosophies
Your leadership philosophies, and an honest read on how others rate you.
Your numbers. Not a case study, not an example. Yours.
Profit and Loss Model
Your P&L, break-even, dollar and unit models built on real figures.
Balance Sheet
Capital employed, ROCE, and exactly where your working capital is trapped.
Cashflow and Headline Model
A cash flow model and a daily cash number someone owns.
Direction, and who is accountable for delivering it.
Strategy
A signed strategy deck with named accountability for each priority.
Structure and Accountability
An ideal structure, with KRAs and KPIs signed line by line.
Reporting and Performance
A rolling five year budget and the reports that track it.
The things that compound once the foundations hold.
People and Culture
A culture deck your team has read and signed.
Brand
Positioning, differentiation and a costed communication strategy.
Growth and Valuation
A growth plan, and a grounded valuation of your business.
Guideline eleven months. Maximum thirteen. There are no cohorts and no intake dates. You start when you are ready and you move when the work is done.
Fifteen sessions.Up to two hours each.
Twelve sit at the end of each milestone. Three are held in reserve for when something in the business needs attention between milestones.
Every coach has built and grown businesses of their own, and made the expensive mistakes doing it. Not a trainer working from a deck.
Sally Palmer
Brendan Palmer
Anton Visagie
Nezaam Harris
Kevin Parson
Alice
Before the session
Your coach reads what you submitted. The time is spent on your business, not on you explaining what you did.
In the session
They interrogate the assumptions. Are these real numbers or hopeful ones? Do you actually understand your break-even day?
After the session
They update your Maverix Profile. By the end of the year there is a complete written picture of you and the business.
Then they sign off
Or they do not. That decision is theirs, not yours, and it is what opens the next milestone.
The platform, the workbooks, and the coach.
The platform
Twenty-one lessons and around 240 video modules covering the seven cornerstones in detail. Roughly twenty-five hours of video, taken at your pace, from anywhere. Your workbooks are digital here, your deliverables are submitted here, and your coach sees your progress here.
The workbooks
Seven workbooks, one per cornerstone. 420 published pages of frameworks, philosophies and templates. The work is done on the platform, and you are also sent a leather bound hardcopy set to keep and to write in if you want to.
The templates
Every spreadsheet exercise comes with an editable template and a completed worked example, so you can see what finished looks like before you start.
The coaching
Fifteen sessions, up to two hours each. Twelve at the end of each milestone, three held in reserve for when something in the business cannot wait.
118 calls to action
Specific things to do in the business, not ideas to consider. Each one lands in your own operation and produces something real.
Accredited
The Maverix System is endorsed and accredited by the CPD Standards Office.
Documents you own, and actually use.
These are not certificates. They are the working documents of your business, built by you, on your numbers.
Every one is built during the System, kept by you, and used long after it.
- Your personal ambition, and a business ambition signed by your shareholders
- A profit and loss model, break-even model, dollar and unit models
- A balance sheet, capital employed and ROCE analysis
- A cash flow model and a headline business model
- A signed strategy deck with named accountability
- An ideal structure with KRAs and KPIs, signed line by line
- A rolling five year budget
- A culture deck your team has signed
- A brand deck and communication strategy
- A growth plan and a business valuation